Conditions Persuasive Message and presentation



It is often “how you looked” when you said it, not what you actually said matters. Conditions of presentablity are –
·         Dress well
·         Smell good
·         Look clean
o   Shave always
o   Comb Always

o   Clean your shoes please


I need to start your morning fresh. Every time I go outside, I must follow these rules. I need to look like a CEO. Mindset is the key. God sends food to office. I go office to collect that. It’s a holy place and I am lucky to have a place to go at morning. So must maintain the attire.

Persuasive power is permanent. Relationship rules are same for every cases, no matter for wife, girlfriend, colleagues or customers. Because, they the fundamental point is human mind. 2300 years old wisdom from Aristotle mentions the three points for persuasion – Logos (“You” attitude), Ethos (Authority, Dress up, Credibility) and Pathos (Emotional bonding). 

“The Audience will happily give me what i want and will be happy about it – this is persuasive power” 



Change of Mental filters, Attitude, believes and values will lead to change of Behavior and decision. To change mental filters of audience I need to respect and listen to them. There are four goals of influence – Adoption, Continuance, Dis-continuance and deterrence.
Human minds are rational. In hyper competition market, rational appeals are almost same for all the products in same category. To save this we need emotional appeal. Framework of influence is – Attention, Interest, Desire and Action.

“How best you can deliver the rational appeal emotionally” – determines your success.

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