Communication Development and Audiences

This article is built up based on advanced scopes of interpersonal skills. The informal communication network- generally referred as Grapevine is a key aspect of official communication. It can’t be abolished. In fact, it is one of the primary responsibilities of a manager to make it no excessive.  Negative mindsets can call it office politics, but controlling Grapevine is another important critical property of a manager. I must not resist it and must observe the social fabrics to use it for my opportunity.




Doing only job description is “non-termination” criteria. For promotion, I need extra critical skills.

Today I learnt from an important news report, which was presented about Pichai Sundararajan, better known as Sundar Pichai, is a technology executive who is now Chief Executive Officer of Google Inc. And the key behind his success is – navigating company politics. At Google there are many engineers at the highest peak of technical knowledge. But the reporter says, its rare to hear that "he is a nice guy" in his position. But Mr. Pichai was able to manage that. He has enormous emotional intelligence. 



Three basic goals of business and professionals are –
1. To inform (routine job),
2. To persuade (to make people say, “yes”) and
3. To communicate (to craft and sustain relationship).
In such hyper competitive market, we face low product differentiation and low price difference. Only way to survive here is relationship. I must not forget about the truth of human nature. Flattery is another key of relationship.


Flattery will not take everywhere you want to go; but will take anywhere you want to go. Build relationships with key people.

Every time I communicate with someone, it is a valuable opportunity to strengthen the existing relationship. And I must do it. Embracing communication and focusing to better fruitful relationship will make able to survive this market.



Now, another sole question is, why do I communicate? Because, I ‘want’ something. It can be money, business, support, service or companionship. Communication is goal oriented. It always has a purpose and is just a tool to achieve what I want. Communications has two parts- sender and receiver. To be a successful sender I have to be perfect in encoding, that is converting my thoughts to the understandable communication/ message to receiver. And it is my duty to ensure if receiver received my message. To be a better encoder there are some regulations I need to maintain. Freedom of expression is not applicable for everywhere. I have to be very careful that my message makes no harm in anyone’s mind without my intension. I need to know all the factors that affect receivers/ audience’s understanding level.  Everything is beautiful depending on situation. 

Comments

Post a Comment

Popular posts from this blog

Criteria and Courtesy in Effective Business Communication

Image
Managers don’t get salary, they ‘earn’ money. It is my money, I earn for entrepreneur. I share big part of my profit with them because they took bigger risks with investments. This is the new generation mindset for managers that develops ownership towards company. This leads to effective business communication. Save the reader’s time. Write organized, short paragraph and list options/opportunities.  Criteria of effective message are – 100% clarity Short and precise All the reader’s questions are answered The facts and information are accurate Free from sentence level errors Do not waste reader’s time with unnecessary notations. Be optimistic and avoid negative terms.   Own your work. Anticipate the problem. Read between the lines. Focus the problem you are trying to solve. Another feature to get success in this regard is to develop warmth and goodwill with audience. This means building relationship with good intentions. So, courtesy in com
Read more

Conditions of writing effective messages on ‘Positive News’ and ‘Daily Routine Queries’

Image
The most important word in entire world is – “Me”. For any effective message the first criteria is to ensure, ‘what will I give to receiver?’ Look at things from the audience’s point of view. Emphasis on what the audience wants to know. Repeating the audiences’ interest is another technique to keep them attracted into the message. And make the audience feel important. This mindset is named as the ‘You attitude’. Problem is, I always think about myself only. But for effective communication I have to think about others. I have to respect people. The process of communication begins with planning. I have to determine the object and predict my reader’s reaction. If positive and natural news then I have use direct sentences or else I should use indirect ones. To improve effective message, first I have to ensure if improvement is really needed or not. B.I.F – Big Idea first, is the basic structure for writing good news and routine message. Opening: Give the news first.
Read more